Royal Prestige & Hy Cite Overview
Global Presence: Operates in the United States, Mexico, Colombia, and the Dominican Republic.
Royal Prestige: A premium consumer-focused kitchenware brand specializing in high-quality cookware and kitchen solutions designed to enhance healthy lifestyles.
Parent Company – Hy Cite Enterprises: Established in 1959, Hy Cite is known for its innovation in direct sales and quality products, supporting the Royal Prestige brand.
Brand Mission: To empower families by providing durable kitchen tools that inspire healthier cooking habits and enrich lives.
Secondary Consumer Target Demographic
Profile:
Gender: Male
Age: 25 – 50
Socioeconomic Segment: (upper-middle income)
Interests:
Finance, Family Business, Fine Dining, Wine, and Travel
Enjoys experimenting with new cooking techniques and gourmet dishes
Media Habits:
Frequent user of YouTube, Digital Press, Social Media platforms, and Out-of-Home
(OOH) advertising.
Interested in entrepreneurship, financial growth, and providing a quality lifestyle for their family.
Demographic focus leans heavily towards cooking as a means to connect with family,
friend and business associates.
Primary Consumer Target Demographic
Engages with content on healthy living, recipes, and home improvement.
Profile:
Gender: Female
Age: 25 – 55
Socioeconomic Segment: (mid-to-upper income)
Interests:
Family, Fashion, Fitness, Cooking, and Travel
Follows healthy cooking trends and high-quality kitchen brands
Media Habits:
Heavy usage of YouTube, WhatsApp, Facebook, Instagram, and TikTok
This specific campaign covers 45 locations divided into 21 regions, as follows:
Sky Zone
Target audience can also extend to males seeking active events with kids, grandparents seeking a unique event for their grandkids. Depending on the area of the country they may be seeking shelter from outside weather. Northern looking for indoor events due to cold. Southern seeking air-conditioned events during Summer. Target audience willing to spend money on entertainment that is safe, clean and family friendly. They buy food at Sky Zone locations and usually multiple kids come with the family.
Points of Interest
- Income middle to upper middle class. These families are more likely to spend money on entertainment, fitness and recreation.
- Dual Income families are more likely to have repeat visits or events. (birthdays)
- Location are strategically located near schools and shopping centers for after school and weekend crowds
- Event planners may be parents or corporate event planners
- Strong focus on families seeking safe, healthy entertainment
Brass Tacks…
These are the “bottom line” financials and terms for this campaign.
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Delivery
This is how this campaign will deliver the Powered by Frintz offer to its audience
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